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March 7, 2011
 
Luck “E” Strike USA steps on board as B.A.S.S. Supporting Sponsor
 
Owner of several of the tackle industry’s most venerable lure names and creator of some of its newest designs, Luck “E” Strike USA has become a supporting sponsor of B.A.S.S. LLC’s premier tournament trails.
 
The Cassville, Mo.-based lure maker is now an official supporting sponsor of the 2011 Bassmaster Elite Series and of the 2011 Bass Pro Shops Bassmaster Open, a circuit with Northern, Southern and Central divisions.
 
“We’re excited to have Luck “E” Strike on board with B.A.S.S.,” said Jerry McKinnis, one of the owners of the Florida-based membership, publishing and tournament organization.
 
Luck “E” Strike owner John Hendricks said he and McKinnis see eye to eye on the future of bass fishing.
 
“We want to be a part of the growth and excitement that’s happening with B.A.S.S.,” Hendricks said. “I know of the love Jerry has for the sport, and the commitment he has made to it all his life. His vision is our vision. We want to bring value and excitement back to the industry.”
 
The announcement of Luck “E” Strike’s first-time sponsorship of B.A.S.S. was made just prior to the season opener of the Bassmaster Elite Series, the Sunshine Showdown on the Harris Chain of Lakes. The event will take place March 10-13 out of Tavares, Fla.
 
Within the 2011 Elite field is legendary angler Rick Clunn of Ava, Mo. A four-time Bassmaster Classic champion who first competed in a B.A.S.S. tournament in 1974, Clunn also has had a long-standing relationship with Luck “E” Strike.
 
“We are Rick’s oldest sponsor; we’ve been together for 25 years,” Hendricks said. “We just now released our first set of Rick Clunn baits. The best way to let people know about the RC Square crankbaits is through B.A.S.S.”
 
McKinnis noted that the square-bill crankbait played a role in the top three finishes during the recent Bassmaster Classic in New Orleans.
 
“They have a great lure designer in Bobby Dennis, and the Rick Clunn square-bill crankbaits are going to be top of the line,” McKinnis said.
 
Besides the RC Square, Luck “E” Strike is the creator of The New American Originals, which are premium quality lures made in the United States, and of the Scrounger Jig, the swimming jig. The company also makes a wide variety of jigheads and soft plastic baits. The products are widely available through major U.S. retailers.
 
B.A.S.S. Official Sponsors: Toyota, Bass Pro Shops, Berkley, Evan Williams, Humminbird,  Mercury, Minn Kota, Skeeter, Triton & Yamaha
 
B.A.S.S. Supporting Sponsors: Lowrance, Luck “E” Strike, Nitro Boats, Power-Pole & Ramada
 
About B.A.S.S.
For more than 40 years, B.A.S.S. has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through its Bassmaster media vehicles.
 
The Bassmaster brand and its multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications — Bassmaster Magazine and B.A.S.S. Times — comprehensive website Bassmaster.com, and ESPN2 television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.
 
The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, B.A.S.S. Federation Nation events presented by Yamaha and Skeeter Boats and the ultimate celebration of competitive fishing, the Bassmaster Classic.
 
B.A.S.S. offers an array of services to its more than 500,000 members and remains focused on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.



Noreen Clough Returns As B.A.S.S. Conservation Director
 
CELEBRATION, Fla. — Noreen Clough, a highly respected and experienced leader in conservation and natural resource organizations, has been named B.A.S.S. conservation director, the organization announced today.
 
 
Clough, who served 20 years with the U.S. Fish and Wildlife Service, including director of the FWS Southeast Region, formerly served as B.A.S.S. conservation director from 2004 until her retirement in 2007. Chris Horton held the position from that time until last fall, when he became midwest director of the Congressional Sportsmen’s Foundation.
 
“I’ve known Noreen for many years, and I am excited about the enthusiasm and dedication to sportfishing she brings back to B.A.S.S.,” said Jerry McKinnis, an owner of the company. “Anglers contribute so much time and money to conservation already. It’s great to have her providing leadership for bass fishermen on behalf of our resources.”
 
She will be working closely with state conservation directors and other leaders in the B.A.S.S. Federation Nation, and she will represent sportfishing interests on national conservation and natural resource boards, in addition to other responsibilities.
 
Her first priorities will be to help “re-energize the state conservation director program and help them establish meaningful, exciting conservation priorities,” Clough said. “They have done a remarkable job over the years, and they are respected for the work they’ve done throughout the sportfishing industry.”
 
She identified efforts to make large areas of key fisheries off-limits to sportfishing, such as Marine Protected Areas, as a major threat to recreational angling. “The whole idea that giant areas need to be set aside as protected areas — in freshwater as well as saltwater — violates good fishery management,” she said. “I want to ensure that B.A.S.S. stays connected to the larger fisheries and sportfishing community and will remain a player at the table when key decisions are made regarding the future of fishing.”
 
Clough has received numerous honors for her work, including being named the American Sportfishing Association Woman of the Year and receiving the U.S. Department of the Interior Meritorious Service award and the Coleman Outdoors award. She currently serves on the board of the Berkley Conservation Leaders Advisory Team and is a member of the Michigan State University Fly Gals team, mentoring graduate students in sportfishing and conservation advocacy.
 
She resides in Clermont, Fla.
 
About B.A.S.S.
For more than 40 years, B.A.S.S. has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through its Bassmaster media vehicles.
 
The Bassmaster brand and its multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications — Bassmaster Magazine and B.A.S.S. Times — comprehensive website Bassmaster.com, and ESPN2 television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.
 
The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, B.A.S.S. Federation Nation events presented by Yamaha and Skeeter Boats and the ultimate celebration of competitive fishing, the Bassmaster Classic.
 
B.A.S.S. offers an array of services to its more than 500,000 members and remains focused on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.
 
-30
 
Media Contact: Melissa J. Dixon at 407-566-2295 or melissa.j.dixon@bassmaster.com



NEW BASS FEDERATION NATION DISCOUNTS
Bass Tackle Depot created a discount program to help fund Federation Nation Youth programs. This discount is now available for all active BASS Federation Nation members. 
Read the story and get your discount

Yamaha and Skeeter become presenting sponsors (Posted 1-9-2009)


State Sponsors



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Shopo Bass Tackle Depot
Discount code "nationdiscount" to receive 5% off online only





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